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   <title>Mark Fox&apos;s Weblog</title>
   <link rel="alternate" type="text/html" href="http://www.markfox.ca/" />
   <link rel="self" type="application/atom+xml" href="http://www.markfox.ca/atom.xml" />
   <id>tag:www.markfox.ca,2010://1</id>
   <updated>2010-09-02T04:16:26Z</updated>
   <subtitle>A Canadian&apos;s Perspective on News and Technology</subtitle>
   <generator uri="http://www.sixapart.com/movabletype/">Movable Type 3.35</generator>

<entry>
   <title>Windowds Phone 7 Reaches RTM</title>
   <link rel="alternate" type="text/html" href="http://www.markfox.ca/2010/09/windowds_phone_7_reaches_rtm.html" />
   <id>tag:www.markfox.ca,2010://1.492</id>
   
   <published>2010-09-02T02:12:14Z</published>
   <updated>2010-09-02T04:16:26Z</updated>
   
   <summary>Microsoft has announced that Windows Phone 7 has reached the Release to Manufacturing (RTM) stage. In a blog announcement it noted that while &quot;the final integration of Windows Phone 7 with our partners’ hardware, software, and networks is underway, the...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Microsoft" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      <![CDATA[<a href="http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2010/09/01/windows-phone-7-released-to-manufacturing.aspx">Microsoft has announced</a> that Windows Phone 7 has reached the Release to Manufacturing (RTM) stage. In a blog announcement it noted that while "the final integration of Windows Phone 7 with our partners’ hardware, software, and networks is underway, the work of our internal engineering team is largely complete."

Microsoft made a few usability related changes to the system to improve Facebook handling since the Technical Preview.

A holiday release is expected for the phones running the OS.
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   </content>
</entry>
<entry>
   <title>Final Windows Phone 7 Tools Will Be Released Sept 16</title>
   <link rel="alternate" type="text/html" href="http://www.markfox.ca/2010/08/final_windows_phone_7_tools_wi.html" />
   <id>tag:www.markfox.ca,2010://1.491</id>
   
   <published>2010-08-24T02:47:08Z</published>
   <updated>2010-08-24T02:48:17Z</updated>
   
   <summary>Microsoft announced today that the final release version of its Windows Phone 7 developer tools, including the Panorama, Pivot and Bing Maps controls would be released on September 16th. The Window Phone 7 Marketplace will start accepting submissions in early...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Microsoft" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      <![CDATA[<a href="http://windowsteamblog.com/windows_phone/b/wpdev/archive/2010/08/23/a-developer-s-roadmap-to-windows-phone-7-launch-timing.aspx">Microsoft announced today</a> that the final release version of its <a href="http://www.microsoft.com/express/phone/">Windows Phone 7 developer tools</a>, including the Panorama, Pivot and Bing Maps controls would be released on September 16th.

The Window Phone 7 Marketplace will start accepting submissions in early October and <a href="http://www.1800pocketpc.com/2010/08/03/wp7-coming-to-europe-in-october-us-in-november-australia.html">unofficial reports</a> are targeting October for an European launch and November for the US launch of the OS itself.
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   </content>
</entry>
<entry>
   <title>Toronto Selected As Site Of 2012 World Fantasy Convention </title>
   <link rel="alternate" type="text/html" href="http://www.markfox.ca/2010/08/toronto_selected_as_site_of_20.html" />
   <id>tag:www.markfox.ca,2010://1.490</id>
   
   <published>2010-08-19T04:02:33Z</published>
   <updated>2010-08-19T05:03:17Z</updated>
   
   <summary>Locus Online reports that board of the World Fantasy Convention has decided on Toronto, Ontario for the site of the 2012 World Fantasy Convention. The convention is held in late October or early November. An official announcement is soon expected....</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Fantasy" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      <![CDATA[<a href="http://www.locusmag.com/News/2010/08/2012-world-fantasy-convention-site/">Locus Online reports</a> that board of the <a href="http://www.worldfantasy.org/">World Fantasy Convention</a> has decided on Toronto, Ontario for the site of the 2012 World Fantasy Convention. The convention is held in late October or early November.

An official announcement is soon expected.
]]>
      
   </content>
</entry>
<entry>
   <title>UW Hosts 22nd International Olympiad in Informatics This Week</title>
   <link rel="alternate" type="text/html" href="http://www.markfox.ca/2010/08/uw_hosts_22nd_international_ol.html" />
   <id>tag:www.markfox.ca,2010://1.489</id>
   
   <published>2010-08-17T01:41:31Z</published>
   <updated>2010-08-17T01:44:18Z</updated>
   
   <summary>The 22nd International Olympiad in Informatics is being this week, August 14-21 at the University of Waterloo in Waterloo, Ontario. The content is described as: Students compete on an individual basis, with up to four students competing from each participating...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Education" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.markfox.ca/">
      <![CDATA[The <a href="http://www.ioi2010.org/">22nd International Olympiad in Informatics</a> is being this week, August 14-21 <a href="http://newsrelease.uwaterloo.ca/news.php?id=5219">at the University of Waterloo in Waterloo, Ontario</a>.  The content is <a href="http://ioinformatics.org/about.shtml">described as</a>:

<p class="quote">Students compete on an individual basis, with up to four students competing from each participating country (with around 81 countries in 2004). The students compete individually and try to maximize their score by solving a set of informatics problems during two competition days. The problems have been algorithmic programming problems to be solved on a personal computer. Cultural and recreational events are organized on the remaining days.</p>

The individual nature is different than the team based <a href="http://cm.baylor.edu/welcome.icpc">ACM-ICPC International Collegiate Programming Contests</a> through both involve problem solving and programming skills. As hosts UW has eight individual competitors entered.
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   </content>
</entry>
<entry>
   <title>Visual Studio LightSwitch: VB For 2010?</title>
   <link rel="alternate" type="text/html" href="http://www.markfox.ca/2010/08/visual_studio_lightswitch_vb_f.html" />
   <id>tag:www.markfox.ca,2010://1.488</id>
   
   <published>2010-08-06T02:29:00Z</published>
   <updated>2010-08-06T02:29:52Z</updated>
   
   <summary>Visual Studio Magazine looks at the developer response to Microsoft’s announcement of Visual Studio LightSwitch, a new tool for developing in browser or out of browser Sliverlight applications with built in data connections, data validation, search and business object support....</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Microsoft" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.markfox.ca/">
      <![CDATA[Visual Studio Magazine looks at the <a href="http://visualstudiomagazine.com/articles/2010/08/04/lightswitch-response.aspx">developer response</a> to Microsoft’s announcement of <a href="http://www.microsoft.com/visualstudio/en-us/lightswitch">Visual Studio LightSwitch</a>, a new tool for developing in browser or out of browser Sliverlight applications with built in data connections, data validation, search and business object support.
While Microsoft says it is designed as a tool for business users to develop applications from templates, some developers see it as a way for in-house IT application developers to work with multiple data sources and offline/online scenarios, and other sees it as a new replacement for Visual Basic development. 

A beta will be available August 23.
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   </content>
</entry>
<entry>
   <title>New WiFi Only Kindle to be Priced at $139</title>
   <link rel="alternate" type="text/html" href="http://www.markfox.ca/2010/07/new_wifi_only_kindle_to_be_pri.html" />
   <id>tag:www.markfox.ca,2010://1.487</id>
   
   <published>2010-07-29T01:12:31Z</published>
   <updated>2010-07-29T01:17:28Z</updated>
   
   <summary>A month after a price war broke out between Barnes &amp; Noble and Amazon.com over e-reader prices with a WiFi only Barnes &amp; Noble Nook selling for $149, Amazon.com will soon announce a smaller, lighter WiFi-only Kindle for $139. A...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Books" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.markfox.ca/">
      <![CDATA[A month after a price war broke out between Barnes & Noble and Amazon.com over e-reader prices with a WiFi only Barnes & Noble Nook selling for $149, Amazon.com will soon announce a <a href="http://arstechnica.com/gadgets/news/2010/07/amazon-rolls-out-smaller-lighter-wifi-only-kindle-for-139.ars">smaller, lighter WiFi-only Kindle for $139</a>. A 3G enabled version will sell for the previous model's price of $189.
<p>
<i>$10 is not enough to make up for its e-books being restricted to one vendor however.</i>
</p>

]]>
      
   </content>
</entry>
<entry>
   <title>StarCraft II: Wings of Liberty Is Out!</title>
   <link rel="alternate" type="text/html" href="http://www.markfox.ca/2010/07/starcraft_ii_wings_of_liberty.html" />
   <id>tag:www.markfox.ca,2010://1.486</id>
   
   <published>2010-07-28T00:50:23Z</published>
   <updated>2010-07-28T00:53:12Z</updated>
   
   <summary>After twelve years Blizzard has released StarCraft II: Wings of Liberty. No professional reviews at Metacritic yet. I think a week of playing would be needed for single player and a couple of weeks for multi-player before realistic reviews could...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Gaming" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.markfox.ca/">
      <![CDATA[After twelve years Blizzard has released <a href="http://us.battle.net/sc2/en/">StarCraft II: Wings of Liberty</a>. 

No professional reviews at <a href="http://www.metacritic.com/games/platforms/pc/starcraft2">Metacritic </a>yet. I think a week of playing would be needed for single player and a couple of weeks for multi-player before realistic reviews could be given.]]>
      
   </content>
</entry>
<entry>
   <title>Chevy Volt Priced at $41,000 Before Tax Credit</title>
   <link rel="alternate" type="text/html" href="http://www.markfox.ca/2010/07/chevy_volt_priced_at_41000_bef.html" />
   <id>tag:www.markfox.ca,2010://1.485</id>
   
   <published>2010-07-28T00:18:14Z</published>
   <updated>2010-07-28T00:47:46Z</updated>
   
   <summary>With the expected November 2010 launch date approaching, General Motors has announced the price of the Chevrolet Volt will be $41,000 before a $7,500 federal tax credit. Leasing will also be available at $350-a-month lease for three years, with $2,500...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Chevy Volt" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.markfox.ca/">
      <![CDATA[With the expected November 2010 launch date approaching, General Motors has announced the <a href="http://www.nytimes.com/2010/07/28/business/28volt.html?_r=1">price of the Chevrolet Volt</a> will be $41,000 before a $7,500 federal tax credit.  Leasing will also be available at $350-a-month lease for three years, with $2,500 due at delivery, with GM receiving the tax credit.

As a plug-in hybrid and not an electric car, the Chevy Volt is not a direct competitor to the all electric Nissan Leaf which is priced at $32,780 before the tax credit but many will make the comparison.  Crunchgear.com has a <a href="http://www.crunchgear.com/2010/07/27/by-the-numbers-chevy-volt-vs-nissan-leaf/">comparison</a>.

For discussion see the the fan site, GM-Volt.com which has a <a href="http://gm-volt.com/2010/07/27/official-chevy-volt-msrp-and-lease-price-unveiled/">post</a> with hundreds of comments.

]]>
      
   </content>
</entry>
<entry>
   <title>The Girl Who Read From a Kindle</title>
   <link rel="alternate" type="text/html" href="http://www.markfox.ca/2010/07/the_girl_who_read_from_a_kindl.html" />
   <id>tag:www.markfox.ca,2010://1.484</id>
   
   <published>2010-07-28T00:16:50Z</published>
   <updated>2010-07-28T00:18:02Z</updated>
   
   <summary>Amazon.com reports that Stieg Larsson, author of the internationally bestselling Millennium Trilogy, has become the first author to sell over 1 million Kindle books. To mark the occasion, Amaozn.com is starting the &quot;Kindle Million Club&quot; which recognizes authors whose entire...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Books" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.markfox.ca/">
      <![CDATA[<a href="http://www.marketwatch.com/story/stieg-larsson-passes-1-million-kindle-books-sold-2010-07-27?reflink=MW_news_stmp">Amazon.com reports</a> that <a href="http://en.wikipedia.org/wiki/Stieg_Larsson">Stieg Larsson</a>, author of the internationally bestselling Millennium Trilogy, has become the first author to sell over 1 million Kindle books. To mark the occasion, Amaozn.com is starting the "Kindle Million Club" which recognizes authors whose entire body of work has sold over 1 million copies in the Kindle Store. 

Kindle e-Books can be viewed on Kindle readers and on Kindle software for iPhone, iPod touch, BlackBerry, PC, Mac, iPad and Android devices.  They are still however DRM locked to the Amazon.com ecosystem and thus less useful than freely transferable e-Books. 

In other Larsson news, Daniel Craig who previously played James Bond <a href="http://artsbeat.blogs.nytimes.com/2010/07/27/daniel-craig-to-star-in-film-versions-of-stieg-larsson-novels/">will star</a> in an English language adaption of “The Girl With the Dragon Tattoo” and if that is a success adaptions of the next two books.
]]>
      
   </content>
</entry>
<entry>
   <title>Microsoft Releases Windows Phone 7 Preview, Lots of Reviews</title>
   <link rel="alternate" type="text/html" href="http://www.markfox.ca/2010/07/microsoft_releases_windows_pho.html" />
   <id>tag:www.markfox.ca,2010://1.483</id>
   
   <published>2010-07-20T03:16:55Z</published>
   <updated>2010-07-20T03:19:08Z</updated>
   
   <summary>Microsoft announced today that Windows Phone 7 has reached the “technical preview” state and as a result it can now ship prototype units to developers. It states that “thousands of prototype phones from Asus, LG and Samsung are making their...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Microsoft" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.markfox.ca/">
      <![CDATA[Microsoft announced today that Windows Phone 7 has <a href="http://windowsteamblog.com/windows_phone/b/windowsphone/archive/2010/07/18/a-windows-phone-7-milestone.aspx">reached the “technical preview” state</a> and as a result it can now ship prototype units to developers. It states that “thousands of prototype phones from Asus, LG and Samsung are making their way into the hands of developers over the next few weeks”. Along with these devices for developers a number of media outlets and bloggers received units to review.

Reaction varied, particularly depending on how important one felt the missing elements such as cut-and-paste, third party application multi-tasking, side loading of applications, raw sockets, Microsoft SQL Server CE , HTML5 or Flash or Silverlight in the mobile browser and others were compared to new UI and cloud integration features that were present. 

Microsoft oriented Paul Thurott has a <a href="http://www.winsupersite.com/mobile/wp7_handson.asp">very positive preview</a>. <a href="http://www.engadget.com/2010/07/19/windows-phone-7-in-depth-preview/">Engaget</a>, <a href="http://gizmodo.com/5590327/windows-phone-7-in-depth-a-fresh-start?skyline=true&s=i">Gizmodo</a>, <a href="http://www.zdnet.com/blog/cell-phones/microsoft-windows-phone-7-technical-preview-a-definitive-guide/4286">ZDnet</a>, <a href="http://www.cnet.com/8301-17918_1-20010780-85.html?tag=mncol">Cnet</a> all have indepth previews in whicih they note that the missing features could really hurt Windows Phone 7’s chances as could a lack of third-party apps at launch.

In light of this, <a href="http://www.zdnet.com/blog/bott/wheres-the-roadmap-for-windows-phone-7/2273?tag=content;search-results-river">Ed Bott’s</a> statement that Microsoft really needs to publize a road-map for WP7 is a good one. Missing cut-and-paste is acceptable if it will be fixed in a few months, waiting for a fix sometime in the indefinite future will drive customers away.
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   </content>
</entry>
<entry>
   <title>Windows Phone 7 Developer Tools Beta Released</title>
   <link rel="alternate" type="text/html" href="http://www.markfox.ca/2010/07/windows_phone_7_developer_tool.html" />
   <id>tag:www.markfox.ca,2010://1.482</id>
   
   <published>2010-07-13T04:29:32Z</published>
   <updated>2010-07-13T04:31:42Z</updated>
   
   <summary>Microsoft has released a beta version of the Windows Phone Developer Tools replacing the existing Community Technology Preview last updated in April. Major changes including full Microsoft Expression Blend support, an updated Windows Phone 7 API, additional controls (but not...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Microsoft" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.markfox.ca/">
      <![CDATA[Microsoft <a href="http://windowsteamblog.com/windows_phone/b/wpdev/archive/2010/07/12/windows-phone-developer-tools-beta-released.aspx">has released</a> a beta version of the Windows Phone Developer Tools replacing the existing Community Technology Preview last updated in April. Major changes including full Microsoft Expression Blend support, an updated Windows Phone 7 API, additional controls (but not the Panorama and Pivot yet), and Control Templates.

Microsoft also announced the distribution of pre-production devices to select developers will start in mid-July.
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   </content>
</entry>
<entry>
   <title>2010 Locus Award Winners Announced</title>
   <link rel="alternate" type="text/html" href="http://www.markfox.ca/2010/06/2010_locus_award_winners_annou.html" />
   <id>tag:www.markfox.ca,2010://1.481</id>
   
   <published>2010-06-29T03:06:37Z</published>
   <updated>2010-06-29T03:09:59Z</updated>
   
   <summary>Locus Online has details of its parent magazine’s 2010 Locus Awards winners, held June 25-27, 2010 in Seattle, WA. Some winners are; Best SF Novel: • Boneshaker, Cherie Priest (Tor) Best Fantasy Novel: • The City &amp; The City ,...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Science Fiction" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.markfox.ca/">
      <![CDATA[<a href="http://www.locusmag.com/News/2010/06/2010-locus-awards-winners/">Locus Online has details</a> of its parent magazine’s 2010 Locus Awards winners, held June 25-27, 2010 in Seattle, WA.
Some winners are;

Best SF Novel:
• <strong>Boneshaker</strong>, Cherie Priest (Tor)

Best Fantasy Novel:
• <strong>The City & The City</strong> , China Miéville (Del Rey; Macmillan UK)

Best First Novel:
• <strong>The Windup Girl</strong>, Paolo Bacigalupi (Night Shade)

Best Young Adult Book:
•<strong>Leviathan</strong>, Scott Westerfeld (Simon Pulse; Simon & Schuster UK)

The Windup Girl previous won the Nebula Award for Best Novel and is nominated for the Hugo Award along with Boneshaker and The City & The City.]]>
      
   </content>
</entry>
<entry>
   <title>Neil Gaiman Wins 2010 Carnegie Medal</title>
   <link rel="alternate" type="text/html" href="http://www.markfox.ca/2010/06/neil_gaiman_wins_2010_carnegie.html" />
   <id>tag:www.markfox.ca,2010://1.480</id>
   
   <published>2010-06-25T01:08:06Z</published>
   <updated>2010-06-25T01:09:44Z</updated>
   
   <summary>Locus Online reports that Neil Gaiman’s The Graveyard Book is the winner of the prestigious 2010 Carnegie Medal which is awarded for an outstanding book for children. Past SF and fantasy related winners include: 2001 Terry Pratchett, The Amazing Maurice...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Fantasy" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.markfox.ca/">
      <![CDATA[<a href="http://www.locusmag.com/News/2010/06/gaiman-wins-carnegie-medal/">Locus Online reports</a> that Neil Gaiman’s The Graveyard Book is the winner of the prestigious 2010 <a href="http://www.carnegiegreenaway.org.uk/carnegie/">Carnegie Medal</a> which is awarded for an outstanding book for children.

Past SF and fantasy related winners <a href="http://www.carnegiegreenaway.org.uk/carnegie/full_list_of_winners.php">include</a>:

<ul>
<li>2001 Terry Pratchett, <strong>The Amazing Maurice and his Educated Rodents</strong>, Doubleday</li>
<li>1995 Philip Pullman, <strong>His Dark Materials: Book 1 Northern Lights</strong>, Scholastic</li>
<li>1972 Richard Adams, <strong>Watership Down</strong>, Rex Collings</li>
<li>1956 C S Lewis, <strong>The Last Battle</strong>, Bodley Head</li>
</ul>]]>
      
   </content>
</entry>
<entry>
   <title>eReaders Have a Price War</title>
   <link rel="alternate" type="text/html" href="http://www.markfox.ca/2010/06/ereaders_have_a_price_war.html" />
   <id>tag:www.markfox.ca,2010://1.479</id>
   
   <published>2010-06-22T02:38:50Z</published>
   <updated>2010-06-22T02:40:24Z</updated>
   
   <summary>Barnes &amp; Noble ignited an e-Reader price war today with the announcement of a $149 Wi-Fi only version of its Nook e-Reader and a price cut from $259 to $199 for its 3G connected reader. Hours later Amazon.com cut the...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Technology" scheme="http://www.sixapart.com/ns/types#category" />
   
   
   <content type="html" xml:lang="en" xml:base="http://www.markfox.ca/">
      <![CDATA[Barnes & Noble ignited an e-Reader price war today with the announcement of a $149 Wi-Fi only version of its Nook e-Reader and a <a href="http://www.zdnet.com/blog/btl/amazons-kindle-in-crosshairs-barnes-noble-cuts-nook-prices-as-e-reader-war-heats-up/36033?tag=mantle_skin;content">price cut from $259 to $199</a> for its 3G connected reader. Hours later Amazon.com cut the price of its 3G connected <a href="http://www.zdnet.com/blog/btl/amazon-drops-kindle-price-to-189-is-it-enough/36061?tag=mantle_skin;content">Kindle from $259 to $189</a>. 

With these price cuts the lower end, the $149 <a href="http://www.koboereader.com/">Kobo eReader</a> which is distributed by Borders in the US and Indigo/Chapters in Canada and lacks any mobile connectivity other than piggybacking on a phone’s Bluetooth connection may be priced out the market unless its lighter weight, and open ePub format give it an advantage.

<em>And looming in the background are tablets, <a href="http://www.apple.com/ipad/features/ibooks.html">iPad</a> and otherwise.</em>]]>
      
   </content>
</entry>
<entry>
   <title>Virtual Servers For Virtual Farms</title>
   <link rel="alternate" type="text/html" href="http://www.markfox.ca/2010/06/virtual_servers_for_virtual_fa.html" />
   <id>tag:www.markfox.ca,2010://1.478</id>
   
   <published>2010-06-15T02:52:23Z</published>
   <updated>2010-06-15T02:54:04Z</updated>
   
   <summary>Gigaom has a story on a presentation by Mark Williams, VP of Network Operations for Zynga, the company behind FarmVille and other social games. Williams describes how the company was able to keep up with FarmVille’s growth of one million...</summary>
   <author>
      <name></name>
      
   </author>
         <category term="Programming" scheme="http://www.sixapart.com/ns/types#category" />
   
   
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      <![CDATA[<a href="http://gigaom.com/2010/06/08/how-zynga-survived-farmville/">Gigaom</a> has a story on a presentation by Mark Williams, VP of Network Operations for Zynga, the company behind FarmVille and other social games. Williams describes how the company was able to keep up with FarmVille’s growth of one million users per week by using the <a href="http://aws.amazon.com/ec2/">Amazon Elastic Compute Cloud</a> (Amazon EC2) instead of using actual physical hardware:

<p class="quote">At the time of FarmVille’s launch, Zynga had just run out of data center space, so the company had to use Amazon’s EC2. That circumstance-based decision was extremely lucky, Williams said; given the game’s huge growth, without Amazon FarmVille would have failed.
Amazon allowed Williams to “acquire instances at will” using <a href="http://www.rightscale.com/">RightScale</a>, which he called “absolutely key.” Zynga uses Apache PHP on the front end, memcached for active user play and MySQL on the back end. It uses memcached to store key value pairs to deal with active user play during sessions and then later writes it to disk.</p>

Zynga later moves some of the players to its own hardware once growth becomes predicable. 

<a href="http://www.microsoft.com/windowsazure/">Microsoft Windows Azure</a> and <a href="http://code.google.com/appengine/">Google AppEngine</a> are two competitors to Amazon EC2 and it’s partner service Amazon Simple Storage Service (Amazon S3).
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