Israel approves plan to let sponsors beam messages onto Western Wall
By Hurim Pappy, Haaretz Correspondent
Most people go to the Western Wall to pray, but now some will also head there to pay.
The cabinet has approved a plan that would allow for sponsorship messages to be beamed onto the Western Wall, sources in the Prime Minister's Office told Haaretz Monday.
According to the plan, any company will be able to project the image, logo or slogan of its choice on the ancient stones, for a price.
The proposal, drawn up by MK Mordechai Hidud, will take advantage of technology being developed by Kfar Sava-based start-up Kotelad. The company - the brainchild of U.S.-born Joe King - has come up with an innovative laser projector capable of beaming high-quality images onto walls, domes, minarets and steeples.
More at Haaretz.